While the MMO crowd has mostly been bombarded with medieval fantasy MMOs all trying to cash in on Blizzard's World of Warcraft success, the reality is that many American gamers actually prefer free-to-play science-fiction MMOs over any other pay-to-play MMO sub-genre.
According to NewZoo, 36% of the near 40 million active MMO gamers in the United States like to play games with a sci-fi theme or overtones...14 million gamers to be exact. What's more is that out of the 39 million MMO gamers in the United States less than 16% of those gamers actually pay-to-play MMOs online, which would explain the upsurge in former P2P MMOs being quickly converted over into F2P MMOs. Even more than that, 68% of all MMO gamers in the United States prefer free-to-play games, while the remaining 16% are undecided and will go either way.
It's kind of the opposite in the Asian territories where 52% of the MMO gamers prefer over there prefer pay-to-play games, but the rest are still quick to jump into free-to-play MMOs as well, showing a rapid growth in the F2P market just the same as the North American market.
Unsurprisingly enough 80% of all gamers in Russia, Brazil, Mexico and also prefer free-to-play games. That kind of ties into the whole market research suggesting that 75% of all Russian gamers get their games for free...or eh, illegally.