The section "Consent to Collection and Use of Data" is the same as the RPS article (and a similar Escapist Mag. article).
Am I just a dinosaur? Does nobody really care that EA is rooting around in your system, software and hardware? I wouldn't mind it if there was a specific purpose, but this is just way too broad for me: "that may be gathered periodically to facilitate the provision of software updates, dynamically served content, product support and other services to you". "Facilitate the provision of other services" basically lets them do anything they want with any data they gather from your computer.
I guess the bottom line is that based on their track record, I just don't trust EA. I don't mind them collecting information about their software to help them improve their services, but I do mind when they start collecting other information for unspecified purposes. Especially if they're sharing that information, personally identifying information removed or not.
Incidentally, the only reason I played Reckoning in the first place is because 38 Studios self-published it on Steam. If Origin had been the only PC option, I would have passed.